Brook Portfolio Company LW Robbins Acquires Adcieo – A Baltimore-Based Digital Margeting Firm

LW Robbins, a full service direct response fundraising agency that has exclusively served nonprofit organizations for over 40 years, announced today that it has acquired Baltimore-based digital marketing firm Adcieo.

Holliston, MA and Baltimore, MD – “We are extremely pleased to welcome the Adcieo team into the LW Robbins family,” said Ed Marino, LW Robbins CEO. “The addition of Adcieo’s capabilities to our portfolio of services will better position LW Robbins to support its clients with the online marketing solutions that are becoming increasingly important to our clients’ success. We have had the pleasure of working with Adcieo on several important client projects, and we have been impressed with their knowledge and expertise in online marketing engagement and fundraising support.”

With the acquisition of Adcieo, LW Robbins significantly increases the depth and breadth of its digital services offerings, including:
• Integrated marketing campaigns
• Web site and mobile strategy and implementation
• SEO and SEM strategy, implementation and analytics
• Social media integration with e-mail and web
• Database integration and custom development work

“Continuing to build upon our digital marketing capabilities is critical to helping our clients increase their level of net income and to better communicate with their constituents,” added Lynn Edmonds, LW Robbins President. “As fundraisers, we must use all available channels of communication to build and maintain loyal donor relationships. Enhancing our online services in combination with our already strong portfolio of offerings places LW Robbins at the leading edge of fundraising support.”

“As part of the LW Robbins family, Adcieo will be able to continue to grow and expand,” said Dennis Chyba, Adcieo President. “Our cultures are similar, our services are complementary, and our commitment to the nonprofit community is tried and true. We are excited to be part of this outstanding organization and to be able to contribute to the success of its clients. In addition, our existing and future clients will benefit significantly from the added support, knowledge, resources and expertise that LW Robbins brings to us and to our clients.”

Adcieo, with 14 employees, specializes in a wide range of digital marketing services for nonprofit organizations. Adcieo will retain offices in Baltimore and be structured as a division within LW Robbins. Adcieo Founder Dennis Chyba will continue as President of the Adcieo division.

About LW Robbins

LW Robbins ( is a full service direct response fundraising agency devoted to helping nonprofit organizations acquire and cultivate loyal donors, raising more net income to support their missions through a blend of traditional and digital channels. The agency’s clients represent regional and national constituencies and virtually all sectors of the nonprofit world. Clients include Special Olympics, American Cancer Society, American Health Assistance Foundation, Juvenile Diabetes Research Foundation, St. Labre Indian School, The UN Refugee Agency, Vietnam Veterans Memorial Fund, and Coast Guard Foundation and more than 40 Food Banks. Founded in 1970, the agency is located in Holliston, Massachusetts, and employs more than 70 people.

About Adcieo

Adcieo ( is a leading digital marketing firm serving the nonprofit community with expertise in web design; the development, deployment and management of integrated marketing campaigns; social media solutions; data management and conversion; and mobile apps. Its focus is on helping organizations identify, adopt, and use appropriate best-fit technology to drive business goals with a maximum return on investment. Working with a wide range of digital marketing tools and platforms, Adcieo provides strategic direction, marketing engagement and fundraising support as well as tactical implementation. Its team has a diverse background, and embraces each project as an opportunity to build a lasting relationship, one that grows over time and creates client success, not dependency.

For more information, please contact:

Polly Papsadore
Director of Marketing
LW Robbins
201 Summer Street
Holliston, MA 01746-5835
Tel: 800-229-5972, ext. 252
Tel: 508-893-0211, ext. 252
Fax: 508-893-0213

Dennis Chyba
3500 Boston Street
Suite 315
Baltimore, MD 21224
Tel: 410-864-8893

March 8, 2012