Brook Portfolio Company RobbinsKersten Direct Acquires Alpha Dog Marketing

RobbinsKersten Direct, a multi-channel direct response fundraising and marketing agency , has acquired Lincoln, Nebraska-based Alpha Dog Marketing.

Holliston, MA – October 1, 2015 – RobbinsKersten Direct, a multi-channel direct response fundraising and marketing agency with offices in Boston and Dallas, has acquired Lincoln, Nebraska-based Alpha Dog Marketing.

Alpha Dog Marketing is now RKD Alpha Dog, a Division of RobbinsKersten Direct, and will provide fundraising and marketing solutions to regional food banks, animal care, and chapter-based nonprofit organizations nationally.

The acquisition deepens RobbinsKersten Direct’s commitment to the nonprofit food bank sector where RKD has provided marketing and fundraising services since 1997, and which Alpha Dog Marketing has served since 2006.

The acquisition also provides RKD a strong presence within the animal shelter and local/regional humane society sector, which market leader Alpha Dog Marketing has served since 2006.

RobbinsKersten Direct is a premier provider of integrated multi-channel fundraising and marketing services to nonprofit organizations throughout the United States and Canada. A winner of numerous nonprofit and technology awards for creative excellence and results, RobbinsKersten Direct is a Google-Certified Partner.

Mike Monk, founder and CEO of Alpha Dog Marketing and Connie Monk, President of Alpha Dog Marketing, will serve as Co-Presidents of the RKD Alpha Dog division of RobbinsKersten Direct.

RKD Alpha Dog clients will benefit from RKD’s digital and analytics resources and RKD’s large team of fundraising and marketing experts. Specifically, RKD Digital, which provides leading-edge online fundraising and marketing strategies, will help clients diversify their revenue streams beyond traditional channels.  RKD’s advanced data science team, RKD Analytics, will help drive improved results across all marketing channels in clients’ marketing and development programs.

“We are grateful to be combining with Alpha Dog Marketing to create this new division serving food banks, animal care organizations and chapter-based nonprofits,” stated Tim Kersten, CEO of RobbinsKersten Direct. “RKD Alpha Dog is now part of a team of more than 170 highly talented and dedicated professionals who have a shared passion to help our nonprofit clients make the world more humane, just and compassionate. We welcome RKD Alpha Dog into the RKD family. Together we’ll be able to achieve even more great things for our clients,” he continued.

“This merger brings together two highly regarded agencies with complementary strengths. Our combined teams will provide even deeper and broader expertise to help nonprofits raise more net revenue to support their missions,” stated Mike Monk, Co-President of RKD Alpha Dog. “Our client partners will benefit from the creative, strategic and analytical resources of a much larger team of expert fundraisers and marketers,” he continued.

About RobbinsKersten Direct

RobbinsKersten Direct offers complete multi-channel fundraising and marketing solutions, including online and offline strategy, advanced data analytics and modeling, award-winning creative, direct mail production, digital acquisition, email marketing, SEM/SEO, media, website design and site optimization.

The agency’s clients represent regional and national constituencies and virtually all sectors of the nonprofit world. Clients include American Bible Society, American Institute for Cancer Research, BrightFocus Foundation (Alzheimer’s Disease Research, Macular Degeneration Research, and National Glaucoma Research), Coast Guard Foundation, Humane Society International, MD Anderson Cancer Center, Multiple Sclerosis Association of America, National Park Foundation, St. Labre Indian School, and Vietnam Veterans Memorial Fund.

RKD Alpha Dog, a Division of RobbinsKersten Direct, serves regional food banks, local and regional animal care organizations, and chapter-based nonprofits nationwide.

RobbinsKersten Direct operates from offices in Holliston, Massachusetts, Richardson, Texas and Lincoln, Nebraska.

October 7, 2015