Brook Portfolio Company Allegiance Fundraising Acquires WeDidIt Crowdfunding Platform

Wakefield, MA – June 25, 2019 – Allegiance Fundraising Group announced today that it has completed the acquisition of New York City-based WeDidIt, Inc. (WDI), an online crowdfunding platform used by over 1,000 small non-profit organizations. The incorporation of the crowdfunding platform is now a key offering in the Allegiance portfolio of complementary fundraising products and services. The acquisition of WDI will also expand Allegiance’s client focus into community foundations and into the local non-profit segment.
“We are delighted to welcome the WDI team into the Allegiance family, and to have them join in our journey to becoming the most complete end-to-end set of fundraising tools and services available to non-profits today. Our existing and future clients will receive tremendous benefit from the addition of crowdfunding, peer-to-peer, ticketing and Donor Insights to our suite of products and services. The innovative culture of the WDI team along with their commitment to helping non-profits achieve their mission is a great match with the Allegiance team and will help us accelerate our ability to drive value to the non-profits we serve,” said Rich Aukland, CEO of Allegiance Fundraising.
“The addition of the WDI platform is an important milestone for Allegiance, as it has added the peer-to-peer and crowdfunding capabilities which were the number one most requested offering Allegiance did not previously offer,” commented Allegiance Chairman Walter Beinecke.
About Allegiance Fundraising
Allegiance Fundraising Group is a platform that provides a full portfolio of fundraising software and services to small and medium non‐profit organizations in the US, helping them to raise the funds they need to complete their missions. Allegiance provides fundraising products and services including direct-response fundraising, CRM and donor management software, and donor loyalty services and now the WDI crowdfunding and peer-to-peer fundraising platform. The company has offices in Portsmouth, NH, Sarasota, FL, Plymouth, MA, and Fargo, ND. For more information on Allegiance Fundraising please see
About WeDidIt
WeDidIt provides a subscription based crowdfunding platform to enable non-profit organizations to raise money online. The company’s software provides a suite of capabilities to better identify prospective donors and run online and mobile fundraising campaigns. The company’s mission is to help nonprofits scale their impact by giving them the tools they need to achieve their missions in an increasingly digital world. For more information on WeDidIt, see
About Brook Venture Partners
Headquartered in Wakefield, MA, Brook Venture Partners is a Private Equity firm that makes growth equity control investments in Healthcare Information Technology, Marketing Technology and Technology Enabled Service companies located in the United States. The firm focuses on both financing and providing the strategic and planning support necessary to effectively manage growth. For more information on Brook Venture Partners, see

June 25, 2019