Brook Invests $3.5 Million in BabyAge Inc.

New Funding will be utilized to expand the company’s database marketing activities

WAKEFIELD, MA – June 14, 2007 – Brook Venture Partners announced today it has closed a $3.5 million dollar investment in BabyAge, Inc; the operator of, a leading e-commerce retailer in the infant and juvenile category. The new funding will be used for expansion capital and to enhance the Company’s database marketing technology platform.

“Brook brings valuable expertise to BabyAge and a shared passion to leverage our database marketing skills and consolidate a meaningful percentage of the category” said Jack Keifer, CEO of BabyAge. According to Brook Partner Ned Williams: “Both Jack and his founding partner Jacob Weiss have years of experience in the infant and juvenile market place, and run the business with an intense focus on each individual customer.”

Williams noted that the investment represents a great opportunity to leverage the latest database marketing technologies which are resident in other Brook portfolio companies and which will allow BabyAge to accelerate its already attractive revenue growth. According to Williams: “The Company’s increased use of database technologies will allow BabyAge to offer the right product to the right customer at the right time”.

About Babyage Inc.

BabyAge Inc. of Hanover Township, PA, operates, an e-commerce retailer that sells infant and children’s products. The company sells the products of over 400 manufacturers and sells it own products under captive brands “Today’s Baby”, “Today’s Tot”, and “Today’s Mom”. Founded in 1999, BabyAge has strived to meet the needs of parents and parents-to-be. BabyAge makes shopping on-line quick and simple, distinguishing itself from other online retailers by assuring all in-stock products bought today, are shipped today. For more information, go to

About Brook Venture Partners

Brook Venture Partners provides expansion stage capital through Brook Venture Fund II to information technology and medical technology companies located in the Northeastern United States. The firm focuses on investments of $2-5 million. Brook is headquartered outside Boston in Wakefield, MA. For more information call (781) 295-4000.

June 14, 2007