Tech-Enabled Services - E-CommerceLOCATIONS
Austin, TXWEBSITE EXITED
BabyEarth is a database driven online retailer providing infant and toddler care products.
"BabyEarth aims to simplify life for parents by providing trusted brands, exclusive products and award-winning customer service. We know the learning curve for first-time parents is overwhelming, so our team is highly trained and focused on educating the consumer."
Brook helped the business pivot once Amazon became a direct competitor in the baby products arena, helping the business focus on the categories where we had a distinct advantage, and utilizing its proprietary technology to reach consumers shopping through various channels. Brook’s original investment was in BabyAge.com. Brook helped facilitate the acquisition of BabyBearShop and the merger with Austin based retailer, BabyEarth.