Brook Venture Closes Acquisition of LW Robbins Company

Brook acquires LW Robbins Co., a leading provider of Direct Response Fundraising for US Not-for-Profit Organizations

Wakefield, MA–July 5, 2011 – Brook Venture Partners announced today that it has recently closed on the acquisition of LW Robbins Co., a Massachusetts-based provider of direct marketing and fundraising services to US-based nonprofit organizations. Brook acquired a majority of the business while the seller, WA Wilde Co, also retained a significant stake in the business. Terms of the deal were not disclosed.

LW Robbins has provided award-winning, data-driven direct marketing fundraising programs to nonprofit clients for more than 40 years through both digital and print channels. Clients include national organizations such as American Cancer Society, American Health Assistance Foundation, Juvenile Diabetes Research Foundation, Special Olympics, The UN Refugee Agency, as well as regional clients such as the 44 food banks served by the Company.

“LW Robbins has a tremendous history of providing outstanding service and fundraising expertise to its clients” commented Walter Beinecke, a Brook Partner and Robbins board member, “we have had a relationship with WA Wilde and LW Robbins for many years and are thrilled to be in a position to help Robbins and its clients achieve the next chapter of growth.”

This week LW Robbins was a top award-winner at the New England Direct Marketing Association’s Annual Awards for Creative Excellence event and won an unprecedented 18 awards, including 7 “Gold Awards” spanning both direct mail and integrated/online categories.

“LW Robbins has achieved its success by providing superior client service and delivering more net income for our clients to support their missions,” commented Ed Marino the Company’s CEO, “the partnership with Brook allows us to take a quantum step in expanding our capabilities, increasing our reach in the market and building resources to better serve our nonprofit clients. It is a win-win-win situation for our clients, our employees and our company.”

LW Robbins President Lynn Edmonds comments “Ed and I and the whole team are very excited about the investment and in particular the opportunity to enhance our capabilities.”

About LW Robbins

LW Robbins Company ( is a full service direct response fundraising provider devoted to helping nonprofit organizations acquire and cultivate loyal donors, and raise more net income to support their missions. Its clients include American Cancer Society, American Health Assistance Foundation, Coast Guard Foundation, Juvenile Diabetes Research Foundation, MAP International, Special Olympics, St. Labre Indian School, The UN Refugee Agency, and over 40 regional Food Banks. Located in Holliston, MA, the company employs over 65 people. CEO Ed Marino, President Lynn Edmonds and the whole Robbins team will remain in place following the recent investment.

About Brook Venture Partners

Brook Venture Partners provides expansion stage capital through Brook Venture Fund I, Brook Venture Fund II and Brook Partner Funds I, II, and III to Information Technology and Medical Technology companies located in the Northeastern United States. The firm focuses on investments of $5-$10 million and specializes in both financing and providing the strategic and planning support necessary to effectively manage growth. Brook is headquartered outside Boston in Wakefield, MA. For more information, call 781-295-4000 or visit

July 6, 2011