Brook Venture Closes Acquisition of Member Benefits, Inc.

A full service loyalty marketing firm devoted to helping nonprofit organizations acquire and maintain loyal donors.

Wakefield, MA  – Brook Venture Partners announced today that it has recently closed on the acquisition of Member Benefits Inc., a New Hampshire-based firm providing membership acquisition, retention and loyalty marketing services to non-profit clients. Terms of the deal were not disclosed.

Member Benefits provides the MemberCardTM program with benefits including retail discounts, dining discounts, and discounts to cultural venues. Public media and non-profit clients can purchase the MemberCardTM to assist in their membership marketing activities. The company’s merchant base consists of more than 12,000 providers including over 7,000 restaurants directly under contract with the Company making it one of the largest dining membership programs in the United States. The Company is a leading provider of benefit card programs to the public media industry with over 115 Public Radio and TV broadcasters using the program currently. The Company has announced that Jim Dowe, the recently retired CEO of Maine Public Broadcasting, has joined the Company’s Board of Directors along with CEO Jim Buchanan, President Jonathan Sack and Brook Partners Walter Beinecke and Ned Williams.

“We’re pleased to have assembled a very talented team both on the board and within the management team,” commented Walter Beinecke, a Brook Partner and Member Benefits Chairman, “we have been familiar with the Company for over 10 years and are delighted to be in a position to help Member Benefits and its clients achieve the next chapter of growth which will include a natural evolution into digital and mobile channels.”

“Member Benefits has for many years provided a superior tool which our clients use to increase response rates to member acquisition campaigns, increase contribution levels and, importantly, increase member renewal rates,” commented Jim Buchanan the Company’s CEO. “With Brook’s support we’re looking forward to bringing the MemberCard program to the next level with the addition of mobile, social and digital channels”.

About Member Benefits

Member Benefits (http://membercard.com/corporate.cfm) is a full service loyalty marketing firm devoted to helping nonprofit organizations acquire and maintain loyal donors. The Company’s in-house services include a print and card production facility, creative services, website development, merchant network management, and direct response & fundraising consulting. The Company’s main office is located in Newmarket, NH, with remote offices in Georgia and Virginia. CEO Jim Buchanan, President Jonathan Sack and the whole Member Benefits team will remain in place following the recent transaction.

About Brook Venture Partners

Brook Venture Partners provides expansion stage capital through Brook Venture Fund I, Brook Venture Fund II and Brook Partner Funds I, II, and III to Information Technology and Medical Technology companies located in the Northeastern United States. The firm focuses on acquisition investments of $5-$10 million and specializes in both financing and providing the strategic and planning support necessary to effectively manage growth. Brook is headquartered outside Boston in Wakefield, MA. For more information, call 781-295-4000 or visit http://www.brookventure.com/.

July 19, 2012