Walter Beinecke
Partner
wbeinecke@brookventure.com
(781) 295-4000 ext. 208
Mr. Beinecke is a Partner of Brook Venture Fund II, L.P. where along with the other partners he manages the firm’s investment activity. Drawing on his extensive operating background, Walter provides Brook’s portfolio companies with counsel and mentoring in sales, business development and strategy. Mr. Beinecke has served as CEO, President and EVP of seed and expansion stage companies from inception to $50 million/year in revenue. Prior to joining the venture capital world, Mr. Beinecke raised over $100 million for 6 expansion stage private companies, where he played the founding and/or senior leadership role leading these companies and generated successful exits for investors. Mr. Beinecke is a recognized leader and occasional speaker in the digital marketing and loyalty marketing field.
EXPERIENCE
Before joining Brook Walter served as President of RewardsNow, Inc, which provides database marketing and CRM services to debit and credit card issuers nationwide. During his tenure the company enjoyed substantial revenue growth, tripling sales during the period. Prior to that Walter served as President of Affinity Marketing Group (AMG), based in Wellesley, MA. AMG sponsors, launches, and invests in co-branded and affinity credit card portfolios. Walter also served as CEO of subsidiary, S&H Partners, and also acted in a support and consulting role to the associated SBIC, Venture Capital Fund of New England. Prior to that Walter was the Founder and Executive VP of S&H Greenpoints of Del Ray Beach, FL and New York, NY. Walter led the acquisition of the 108 year old Sperry & Hutchinson Company, raised more than $50 million of private equity, recruited the senior management team, and subsequently acquired and combined S&H with a leading retail database services company, Xinetix, Inc. Prior to that Walter was President and CEO of Biological Technologies International, Inc. of Manchester, MA, where he managed the company, doubling its revenue in the period before selling the company to Megallan Technologies two years after the initial investment. Before that Walter advised the management of GI Plastek, Inc on the buyout from its former parent company, Walco Inc, after which he was responsible for new business development activity, growing its sales from $35 to $45 million over two years. During his early years Walter was co-founder and managing partner of MHB Partners, a real estate development partnership, and also the Founder, President and CEO of Silvan, Inc., a major wood products manufacturer.
BOARD SEATS
Walter serves on the boards of AHP Billing Co, Inc., Mobile Medical International Corp, , Telematch, Inc., Really Strategies, Inc, the WA Wilde Company and is the Vice Chairman of RewardsNow, Inc.. He also serves on not-for profit boards, including, and the Osceola Foundation and Osher Map Library board of Trustees.
MY CONTRIBUTION
The common thread in my background is a focus on building high performance sales and marketing organizations. I lead Brook’s sales acceleration advisory activities and with the Brook team work with our portfolio companies to build scalable ’sales engines’ to drive the growth of our portfolio companies.
FAMILY LIFE & OUTSIDE INTERESTS
My wife and I live on the North Shore in Manchester, MA with our son who attends Pingree School and daughter who attends Phillips Academy at Andover; our eldest son works in the film industry in New York. I am an avid big mountain skier and when not working with Brook I seek the most challenging skiing I can find; summer time activities include sailing, mountain biking.